fashion brands using sustainable packaging

Here are 5 brands using sustainable packaging to make a lasting impact on consumers: PVH, the global apparel company that owns Calvin Klein, has committed to having packaging that is made of 100 percent sustainable and ethically sourced materials by 2025. Womenswear retailer Pink Boutique is another fashion business taking a stance on packaging. Eco-friendly products in the fashion, personal care, and other sectors have been popular for years. Pregis’ Sharp poly bag systems are another strategy for mitigating waste. By using our site, you agree to our use of cookies. Television viewers were left shocked by the final episode of BBC documentary series Blue Planet II, presented by Sir David Attenborough, which showed animals ingesting plastic packaging. Kelly Slater. British designer Oliver Spencer has also been tackling waste at his eponymous menswear label. And the company has made some landmark strides towards this effort. Another initiative looking to reduce waste in the fashion industry is packaging service RePack, which aims to provide online retailers with a simple solution to waste. The poly bags can be custom printed to enhance the customer experience. This small change translated into reducing their impact by 528,000 kg of plastic annually. The standard corrugated box is 0.7 pounds, compared to .05 pounds for a bubble mailer, according to PAC Worldwide, resulting in higher vehicle emissions and fuel costs. Packaging choices are considered starting with the design and selection of materials until the product is used 4. Recycling has also been of paramount importance to the company. View this post on Instagram. One of the biggest successes to come from this programme is Tide’s new “eco-box,” which uses 60 percent less plastic than their traditional packaging. With more and more fashion retailers moving to ecommerce, the need for better packaging rises. By Emily Sutherland “That is something Pink Boutique has got right with the branding on the new bags that says: ‘give me some sugar’. There have also been some serious success stories, for instance, with Germany recently announcing that it will ban all single-use plastics by 2021 . Natural Brands with Sustainable Packaging: Makeup: Aether Beauty Eyeshadow Palettes: This palette is fully recyclable with the removal of the eyeshadow pans and elastic.It contains no magnetic strip or mirror either! There’s too much plastic and I think it is in our customer’s DNA to think about sustainability.”. If the materials are not properly disposed of, this additional packaging may lead to a rise in consumer waste. More and more brands are becoming conscious about their impact on the environment. “We’re trying to develop ways of delivering clothing without plastic packaging at all,” he tells Drapers. An Australian based fashion label that prides themselves for their environmental awareness using a variety of eco-friendly packaging options like 100% biodegradable cotton retail bags and sustainable … What little plastic the brand uses, such as the plastic resin in the tubes, is as eco-friendly as possible, derived from corn. “Once a retailer has made the choice to use a sustainable source, it is also about how it communicates that to customers,” she says. Drapers meets designer Oliver Spencer to chat about the changing menswear market,…, As we enter the twilight of 2020, the distant days of January…, Superdry’s global sourcing and sustainability director Shaun Packe discusses the business's plan…, The challenges of the Covid crisis brought it the best in fashion…, The leaders of some of the high street's biggest names reveal the…. The company has incorporated more non-plastic packaging materials and PVH’s overall packaging is now 74 percent recyclable. To read more on sustainability and the circular model, download Drapers’ report on Solving Fashion’s Sustainability Problem. For help and information on where to start with sustainable solutions for packaging your products, check out the Masterclass, "Eco-Packaging for Your Sustainable Brand". And part of that relationship is about honouring the sanctity of the environment. 31 July 2018. We appreciate brands that take risks and champion new ways to produce sustainable packaging. The brand has reduced the amount of packaging it uses by 30% for autumn 2018, although Spencer admits there are challenges depending on different products. The company aims to achieve this by upgrading more of its infrastructure to 100 percent renewable energy, including using electric vehicles, biobased fuels in aviation, as well as integrating more reusable packaging. Even if your fashion brand provides good conditions for workers and creates high quality products using natural or sustainable raw materials, there’s still the problem of packaging waste. The signature box is made using 90 percent post-consumer recycled material, and from paper that is certified by the FSC (Forest Stewardship Council). But is there more that retailers could – and should – be doing when it comes to reducing packaging waste? Sustainable Apparel Packaging for the Circular Economy. RePack is currently setting up a UK logistics hub to enable it to work with British retailers. “Retailers need to meet the needs of the changing consumer, particularly as concerns over plastic are more apparent than ever.”. PVH, the global apparel company that owns Calvin Klein, has committed to having packaging that is made of 100 percent sustainable and ethically sourced materials by 2025. In a recent survey, 83 percent of consumers said they considered the environment at the checkout screen, including the excessive waste it might be generating, and the increase in their carbon footprint. Paper requires more energy to produce than plastic - statistics vary but it is thought to be 3 times higher. In addition to using more boxes or bags, there is also more in-the-box protection used to make sure the package contents make it safely to its destination. You can opt out of some cookies by adjusting your browser settings. The result: some brands ar… This sustainable shoe company has a lot of things going for it, but one of its primary differentiators is the fact that it uses the exact same box for both retail and shipping. Concerns about our addiction to plastic have only grown since then. The finished sugarcane bag is 100% recyclable. Plus 10% of proceeds go to The Water Project, which provides clean, safe and reliable water and sanitation solutions across sub-Saharan Africa. 11 eco-friendly brands that put the planet first - 99designs What is 'sustainable fashion'? Bottletop is a sustainable brand that has luxury fashion at its core. ), Pregis UK Gunnels Wood Road Stevenage Herts, UK SG1 2DG, Pregis NLNijverheidsweg 4,6422PD Heerlenthe Netherlands, Ready to Use (Loosefill) Packaging Solutions, Protective Film for Automotive & Transportation, Protective Film for Building & Construction, robust environmental, social, and fair trade initiatives. Create recycling policies. Brands and retailers need to take a look at the wider supply chain and move beyond the goods to embrace sustainable packaging, warns GlobalData. Unlike most bags used by a vast majority of e-commerce brands, Origin X Performance's packaging is fully sustainable. Blackie says there was a price increase associated with using the recyclable sugarcane mailing bags over traditional polythene, but that Pink Boutique was able to negate the increase in cost by being more economical with the size of the mailing bag it uses. Recently, the company modified their signature black and white mailer bags and reduced their thickness by ten to twenty microns. The packaging of clothing will also improve as a result. This is all part of a larger company-wide effort to go completely carbon neutral. The increase in online shopping, shoppers’ green demands and tight margins: retailers will have their work cut out to satisfy all three, but they must if they hope to thrive in a competitive market. “As a result, we’re not paying more – we’re just being more economic about how we use the bags.”. They've also saved over 200.000 kg plastic annually by changing to a thinner material for their clothing packaging. California-based sustainable fashion brand, Toad&Co, partnered with US startup LimeLoop to replace cardboard boxes and disposable mailers with recycled vinyl packages. The Sustainable Packaging Coalition is a member-based collaborative that promotes sustainable packaging processes using a life-cycle approach. We use recycled paper and recycled bags. Many people confuse 'sustainable fashion' with 'ethical fashion', and while the two are unquestionably linked, the concept of sustainability in the industry refers to the effects of the production of clothing on the environment (ethical fashion concerns the way clothing is made - encompassing everything from how the cotton was grown to whether and how … With the uncertainty of in-person retail is amplified by COVID-19, deliveries and the unboxing experiences are becoming one of the primary ways for brands to build a relationship with their consumers. A big part of the waste crisis is the result of packaging, which the fashion industry is using ever more of in the age of online retail. CHARLOTTESVILLE, VA, December 16, 2019— Fashion for Good and the Sustainable Packaging Coalition have collaboratively authored a white paper, “Polybags in the Fashion Industry: Evaluating the Options.” This paper presents a comprehensive overview of the environmental issues surrounding polybags, the relevant considerations around system improvements … Unilever’s recyclable black packagingBlack plastic packaging is a recycling issue in many countries. Circule™ sustainable apparel packaging solutions are custom made for your brand and products to ensure your success. Fast fashion giant Zara, for example, now delivers its online orders in 100% recycled cardboard boxes made from boxes previously used in stores. We use cookies to personalize and improve your experience on our site. From October 2015, all retailers in England with 250 or more employees were required by law to introduce a 5p charge for all single-use plastic bags. It was launched in 2002 by Cameron Saul, along with his father, Mulberry founder Roger Saul. The outer bag that protects the boxes is made from 55% recycled plastic. In line with parent company Unilever's plan to become more sustainable, Dove announced that it's switching up all of its Dove, Dove Men+Care, and Baby Dove packaging … Brands can choose to send all their orders in RePack packaging, or offer customers the opportunity to choose sustainable packaging at checkout. And, if you're ready to make the switch, why not check out our handy matrix of eco-packaging suppliers. 2 House of Sunny. It currently works with brands including Swedish label Filippa K and sustainable denim company MUD Jeans, and sends customer orders in reusable and returnable packaging. In their Frustration Free Packaging initiative, they work with brands on strategies to eliminate supply chain waste and redesign their packaging to be more sustainable while still ensuring they arrive to customers undamaged. Last month, it switched from polythene mailing bags to a greener alternative made from sugarcane via packaging supplier Duo. And the company has made some landmark strides towards this effort. One of their most recent initiatives, Shipment Zero, was introduced in 2019, and aims to make 50 percent of all of their shipments net carbon zero by the year 2030. As sustainability becomes an increasingly hot topic within the fashion industry, Drapers looks at what fashion retailers are doing to cut down on packaging waste and pollution. Signing on to a multiyear supply agreement, the French beauty brand will start to incorporate Loop PET plastic into its product packaging by … Zoe Brimelow, brand director at Duo, which manufactures the sugarcane bags used by Pink Boutique, argues that retailers need to find creative ways to convey sustainability initiatives to customers. It all started with plastic bags. Customers can request the new packaging at checkout. “All of our packaging has been stripped back to the bare needs now – we’ve even taken away the rice paper that had our brand name printed on it. Best For … Kelly Starter, along with a group of fellow surfers started a brand called Outerknown. As well as being a water-efficient crop, sugarcane absorbs carbon dioxide as it grows. In 2014 they embarked on a mission to reduce package volume to cut down on waste and lower their carbon footprint by requiring fewer trips to make deliveries. The Ship In Own Container programme developed by Amazon also encourages brands to reduce packaging waste by redesigning retail packages to be shipping friendly. Currently, 74 percent of Calvin Klein’s packaging is recyclable. The packaging comes in three adjustable sizes and is designed to last at least 20 cycles. The need for sustainable packaging comes from the fact that only 14% of the plastic packaging used globally is recycled. Shoppers can then return the packaging for free by post, and are offered an incentive or reward for doing so. In response, companies have been switching to sustainable packaging that is either biodegradable or, at the least, recyclable. Currently, 74 percent of Calvin Klein’s packaging is recyclable. While the fashion industry is beginning to embrace the need to operate in a more sustainable manner, their emphasis to date is, more often than not, on the products it produces – footwear and apparel. 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