nike company analysis

Nike is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. This company is sure that women will be the better customers as compared both to men and children. Nike is renowned worldwide as the brand for athletes. Another strength of Nike is that it is a global brand and its logo i.e. Is your company “global”? Nike’s strengths are that the company is extremely competitive; the CEO of the company is often heard saying that business is a war without any bullets. (2005). *     Carr, Bob. Before discussing Nike competitors, let us know the company background and information. We do not guarantee that our services, information, data and/or recommendations are complete, accurate, current, reliable or appropriate for your needs. All our services, information, data and/or recommendations are provided on an "as is" basis and without warranties of any kind, either express or implied. [Online] Available at: http://www.trizera.com/jsp/nikehist.html; accessed 10/24/2005. Nike Company Analysis . Nike has remained the most consistently popular brand of athletic footwear, with the closest competition coming from Reebok. According to Charlie Denson, the President of Nike, the success of Nike has a great deal to do with the power of the human spirit and through the establishment of an emotional connection with the customer. Nike competes with numerous athletic and leisure shoe and apparel companies all over the world. Strengths of NIKE in SWOT Analysis. As a result of product and pricing research, Nike has decided to continue to focus on the high end market while increasing its … Bernroider, E. (2002). “Certainly buying a high-price athletic shoe is not necessarily a consumer staple,” said analyst Leddy. Who We Are For the past fifty years Nike corporate has been located when it all started, Beaverton, Oregon, which is a suburb outside of Portland, Oregon. We believe investing should be less about trying to find patterns in charts and more about investing in the companies that better represent your vision for the future. Leddy’s comments were reported by The Associated Press. the company. Nike is a giant organization competing in a tough market, but it’s doing incredibly well. NIKE, INC. COMPANY REPORT ATHLETIC FOOTWEAR AND APPARREL … Nike corporate culture remains close knit, as if it is a small company although it operate on a global scale in association with its partners. U.S. consumer confidence dropped to a 13-year low in early September, battered by record gas prices and Hurricane Katrina. Nike Joyride was released globally on August 15, 2019. Coupled with its iconic “Swoosh” logo and its equally catchy tagline, Nike’s strength is that it has emerged as a “Can Do” company. Annual | Quarterly. Employing over 62 000 people, a total of $30.6 billion was recorded in 2015, which gives an increase of 10.1% over that of the previous year. Nike’s management analyzes its internal environment and makes decisions based on that analysis. Nike is an American multinational company that involves itself in the plan, expansion, creation, and marketing and sales at the global level of various products like footwear, apparel, equipment, accessories, and services. The Company Objectives are (a) to provide a supportive work environment to help employees maximize their contribution to Nike (b)provide quality and innovative services internally and externally (c) identify focused customer segment opportunities and (d) establish ties with those customer segments to (e) maximize profits.(www.trizera.com). The brand faces fierce competition in every aspect of the business like its product offerings, technologies, marketing, pricing, costs of manufacturing and customer services. It is also the biggest and best sports shoe and apparel brand of the world. The Company designs, develops and markets athletic footwear, apparel, equipment and accessory products. (Baugh, 2005). ✅ Nike has better Profitability than 91.67% of the companies on the Manufacturing industry, ✅ Nike has better Net Margin than 100% of the companies on the Manufacturing industry, ✅ Nike has better ROE (Return on Equity) than 81.82% of the companies on the Manufacturing industry, ✅ Nike has better ROA (Return on Assets) than 100% of the companies on the Manufacturing industry, ✅ Nike has better Liquidity than 91.67% of the companies on the Manufacturing industry, ✅ Nike has better Quick Ratio than 91.67% of the companies on the Manufacturing industry, ✅ Nike has better Operating Cash Flow Ratio than 100% of the companies on the Manufacturing industry. Another strength is the excellent brand awareness and a high quality image of Nike’s … While the Company started out as a part time venture for its founders, the incorporation of the swoosh logo literally lent wings to the growth of the Company. Nike Inc. is one of the biggest sports footwear, apparels and equipment company in the world. Analysis Nike and its subsidiaries are selling an extensive line of sports products throughout the world. (2005). It is a US based company and established in 1962 by Bill Boverman & Philip Knight in the name of Blue Ribbon Sports. Nike offers different categories of products and accessories like sports shoes and apparel for men, women and children. Financial Times Ltd. Oct 10, 2005. The company has always aimed to promote the idea of success and is in fact taking a Nike stock soars as sales jump; Quarterly profit up 32%; ”Running on all cylinders”. Industry Analysis Nike primarily competes in the footwear industry, a subset of the consumer cyclical sector. Nike designs manufacture and sell products in nine main categories. The Analysis of Nike Inc. a complete and comprehensive analysis of Nike Inc, includes an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself. Nike needs to watch out for threats associated with these weaknesses, and others such as tax clampdowns or counterfeiting. The biggest strength of Nike is that it is an extremely competitive organization with its approach of “Just Do It” slogan for its brand epitomizing its attitude towards business. Byline: Alexandria Sage; Reuters. Orders for delivery through January were up 11 percent from a year earlier, but Beaverton, Ore.-based Nike said it was keeping its full-year profit forecast because rising raw-material costs are expected to offset the strong sales growth. Gross margin increased 150 basis points to 45.7% primarily due to higher average selling prices and margin expansion in NIKE Direct, partially offset by impacts from changes in foreign currency exchange rates and higher product costs. Writing in Canada, Exporter, Importer, Public Company, Headquarters Location, Liabilities, Stockholder’s Equity, & Shares, CDA/Investment Insider Buying and Selling Activity (000’s) as of 10/08/01, Celebrity endorsements of its athletic products, Consistent profits over the last several years, Profitable collaborations with strategic partners worldwide, Outsourcing through its international subsidiaries and Diversity of products, Price of Nike products generally perceived as pricey, Allegations of labor abuse by Nike corporate subsidiaries, Expansion into sporting goods and general merchandise sales(Sage 2005), Innovative new campaign on running bare feet as sales generator (Lees 2005), Acquisition of starter brand of low priced shoes to expand market (Sage 2005), New strategy and logo for Bauer and Nike Hockey brand (New Strategy, 2005), Rising oil process pinching consumer spending for pricey shoes, Acquisition of Reebok by Adidas-Saloman poses potent competitive threat (Carr 2005). The company primarily operates in the Americas, Europe, the Middle East, Africa and Asia Pacific. Shares are currently being traded at about $80 per share. The Nike brand was launched at the U.S. Olympic trials in 1972 and Steve Prefontaine became the first athlete to wear Nike shoes and advertise them(www.trizera.com). This has been the keynote of the Company’s growth strategy. Share Repurchases: During the first quarter, Nike repurchased 11.9 million shares for approximately $995 million as part of the four-year, $15 billion program approved by the Board of Directors in June 2018. 2. Nike has expanded beyond traditional athletic-shoe stores into sporting-goods and general-merchandise chains, which helped to boost U.S. sales, said John Shanley, an analyst with Susquehanna Financial Group. In the U.S. markets, Nike has remained the industry leader in the athletic shoe market. Nike’s product … Copyright (c) 2005 Seattle Times Company, All Rights Reserved. Nike is considered as one of the most innovative company in the industry [ CITA TION Fas \l 1036 ]. If it isn’t,… The company is Nike, Could you write this following instructions Globalization. Thankfully, Nike has several opportunities for growin… However, its net income had fallen from almost $800 million to $580 million. CEO and President Philip Knight runs Nike, Inc. Mr. Knight co-founded Blue Ribbon Sports in 1962, which officially became Nike in 1978. The effective tax rate was 12.4%, compared to 14% for the same period last year, primarily due to discrete items which favorably impacted the quarter. All of papers you get at Grademiners.com are meant for research purposes only. The Company was founded by Bill Bowerman and Phil Knight and the first shoe with the Nike Swoosh was introduced in 1972. Why do companies engage in international trade? However as of July 2005, the Company has been included in the social responsibility index because there have been significant efforts within the organization to address the concerns of the critics and take action on the corporate shortcomings (www.nike.com). 4 pages (1000 words). *      “The History of Nike”. However, in terms of social sustainability reports, Nike was unable to qualify in terms of its social index, because since 2001, there were concerns expressed about the labor practices of its sub contractors, such as low wages, forced overtime, using military to suppress protests and unsafe working conditions. The Company started out manufacturing running shoes with cushioned mid soles and expanded into a wide range of products including sporting goods and T shirts. So far it is the world’s largest supplier of athletic shoes and apparels. The logo of Nike is instantly recognized by people anywhere in the world. The company earned $432.3 million, or $1.61 a share, in the first quarter ended Aug. 31, up from $326.8 million, or $1.21 a share, a year earlier. However, under the laws of the state of … To maintain its position in the athletic shoes market, Nike Inc., must address the opportunities and threats based on the external factors that shape the conditions of its remote or macro-environment. The swoosh on the Nike shoe embodies the wing of the Greek goddess Ni-Key who is the goddess of victory sitting beside Zeus, inspiring the most courageous warriors on to victory(www.trizera.com). This SWOT Analysis of Nike Inc. shows that the company has the strengths needed to support its global leadership in the sports footwear, equipment and apparel market. The information and recommendations on this site are for educational purposes only and should not be used to replace the advice of financial advisors and other professionals. As of May 31, 2005, the Company operated 184 stores in the United States and 190 stores internationally (Gale Database). University students advice. Between January and November this year, the Nike Run Club app was downloaded 15.4 million times around the world, up 45.3% versus the same period in 2019, according to data firm Sensor Tower. “We’re enjoying the strongest brand position we’ve seen in over five years, and as the marketplace becomes more challenging, we see more of the buying decisions falling our way,” Nike President Charlie Denson said on a conference call with analysts. Company analysis includes a history of Nike Inc, a business segment analysis of the segments Nike Inc operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company’s … Demand creation expense was $1.0 billion, up 6% primarily driven by higher advertising expenses and sports marketing investments. Operating overhead expense increased 10% to $2.3 billion driven by continued investments in transformational capabilities, particularly in NIKE Direct and global operations. Is your company “global”? The Company’s Mission statement is “To maximize profits to shareholders through products and services that enrich peoples’ lives” while their value statement is  “To bring inspiration and innovation to every athlete in the world.” John McEnroe, Joan Benoit, Shane Warne and Andre Agassi became some of the famous athletes who promoted Nike products. Read more. Some analysts questioned whether the market for pricey shoes can withstand an economic downturn if rising fuel prices continue to pinch consumer spending. It is popular for its best and largest sports and apparel brands on the international level. Later it was changed to Nike Inc in 1978. Moreover, Nike’s market share in U.S. athletic shoes had fallen from 48% since 1997 to 42% in 2000. Nike, Inc. (NKE) financial analysis and rating Comparison analysis based on SEC data. Nike is an incorporated company that operates primarily in the footwear industry. *      Nike: Company Overview: [Online] Available at: http://www.nike.com/nikebiz/nikebiz.jhtml?page=3; accessed 10/24/2005, *      Nike: Company Profile and financials: [Online] Available through the Gale, *      “New strategy for Nike’s hockey brands” just-style.com, Oct 5, 2005, *      Pullen, Jill. (2005) “Utah State University: Nike President gives Utah State. A PESTEL/PESTLE Analysis of Nike Inc. identifies key issues that the company must include in its strategic formulation. Political Factors Affecting Nike’s Business. Net income increased 25% to $1.4 billion driven primarily by strong revenue growth and gross margin expansion while diluted earnings per share increased 28% to $0.86 reflecting a 2% decline in the weighted average diluted common shares outstanding. … The Company’s strategic alliance with NBA and its celebrity promotions through the NBA star Michael Jordan have also reaped rich rewards for the company in the marketplace. *      Baugh, Alison. Full Text: COPYRIGHT 2005 The Seattle Times Apparel sales also rebounded thanks to demand for its namesake brand as well as Michael Jordan merchandise, which made up for lost business when Nike’s contract with the NBA expired last year. However, the merger of Adidas and Reebok poses a potent competitive threat for Nike’s future profitability, as also rising gas prices which could impact upon consumer spending. In the Nike PESTLE Analysis, the environmental elements affecting its business are as below: Nike has always focused on having extremely environmentally friendly business processes, whether it is ecofriendly manufacturing products, conducting R&D or reusing waste material for creating footwear. Joyride is engineered to help keep legs fresh by delivering a personalized underfoot experience with great impact absorption in a surprisingly light, energy-returning package. Understanding Concepts of Strategy in Business and War, Essay Nike had maintained revenue of about 9 billion since 1997. The Seattle Times, September 20, p C1, APPENDIX 2; COPY OF ARTICLE BY ALEXANDRIA SAGE. Nike has been enjoying a steady consistent profitability due to its superior sports shoes, diversification of its products and its good relationship with its suppliers and distributors. Revenues for the NIKE Brand were $10.1 billion (+10%), driven by growth across NIKE Direct and wholesale, key categories including Sportswear and the Jordan Brand, and continued growth across footwear and apparel. Analysts had expected revenue of $3.8 billion. Thus, it is recommended that Nike Inc. must reform its strategies in these areas. LOS ANGELES — Nike posted a bigger-than-expected 32 percent jump in quarterly profit yesterday on strong sales in the key U.S. market. financial and fundamental analysis of Nike - Nike is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Topics: Athletic shoe, Nike, Inc., Marketing Pages: 10 (2035 words) Published: March 30, 2010. Corporate Nike is based out of Beaverton, OR, but the company has offices across the United States, as well as in 45 different countries. The Nike Company has women as its major customer base, as it has a belief that an addition of women to the company’s sales and operations will add more financial stability. (2005).” Nike stock soars as sales jump: quarterly profits up 32%; “running on all cylinders”. Nike Strategic Analysis 3 I. Its consistently superior product has made it the preferred brand and made the Nike family expand internationally as well, with a European, Asian and Australian division. Celebrity endorsements have helped boost the sales of the Company, and the volume of its business has expanded through its alliances with various subsidiary sports goods manufacturers such as Hurley International Exeter Brands group(www.nike.com). The company must also collaborate with government units to address patent protection issues. NIKE SWOT Analysis. The idea of an athletic shoe was taken by Bill Bowerman whom was a respected track and field coach at the University of Oregon in the nineteen fifties. Factors … (2005). Selling and administrative expense increased 9% to $3.3 billion. Company description Nike, Inc. Is a leader in the design, development, marketing, and distribution of athletic and athletics-inspired footwear, apparel, equipment, accessories, and services worldwide. “Nike: Free to hit global screens.” Australian Business Intelligence. The company earned 432.3 million dollars in the last quarter. challenge Nike one on one.” Sporting Goods Business, Sept 2005 volume38. Headquarter of the company are located in Oregon, which is near Beaverton, the USA. In the Uk, ethical businesses are not as successful as less ethical businesses, Of Strategy, Decisions and Competitive Advantage: My SAE Experience, Critiquing Course Content (Procurement Management), Criticаl аnаlаsys аnd evаluаtion of operаtions within Reed Elsevier, Global Depository Receipts (GDR) and convertible bonds– Law of Int’l Finance. Nike is headquartered in Beaverton, Oregon, USA. Nike has benefited from strong demand for premium shoes like the Shox running shoe, and it recently bought the Starter brand of lower-priced shoes that are sold by Wal-Mart Stores, giving it access to a broader market. Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. “ADIDAS And Reebok join forces: neither company alone could. Nike: Company Financial Analysis 1135 Words | 5 Pages. Nike currently employs about 24,667 employees worldwide and its annual sales as of May 2005 were $13,739.70 M. Total assets as of May 2005 were 8793.5 million dollars and total liabilities 3149.3 million dollars and revenue rise was slow during the last quarter. Analysis of Short-term (Operating) Activity Ratios. Company Name: Nike, Inc. Industry (SIC) 3021 - Rubber and Plastics Footwear: Latest report: 11/30/2019 (filed 1/07/2020) Revenue: $40,781 million (ranked #1 out of 26 companies in the industry) Assets: $26,602 million (ranked #1) Financial position and performance . Nike is a leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a range of sports and fitness activities. Nike currently employs about 24,667 employees worldwide and its annual sales as of May 2005 were $13,739.70 M. Total assets as of May 2005 were 8793.5 million dollars and total liabilities 3149.3 million dollars and revenue rise was slow during the last quarter. The SWOT Analysis of Nike Inc. illustrates the company's key strengths and opportunities from its external environment that can be consolidated to further strengthen the company. As a global company, the organization works on the principle of diversity, enjoying a close relationship with its shareholders, suppliers, distributors and partner companies.(www.nike.com). Some of our information is provided by third party services and we cannot guarantee that is complete, accurate, current, reliable or appropriate for your needs. “Adidas wins bid for 2008 Olympic Games.” Australian Business. Nike Analysis 1780 Words | 8 Pages. Environmental Analysis. Just Do It : An Analysis of Nike Inc. January 22, ... Due to the sheer size of the company, Nike works under a hierarchal system, with the CEO at the top, and then filtering down to all other employees from there. In this SWOT analysis tutorial, we will discuss Nike Swot Analysis Strengths, Weaknesses, Opportunities and threats. NIKE Inc. is a company that designs, markets and distributes athletic footwear, apparel, and equipment for sports, and they have grown to become one of the largest is their business. However, the company must address concerns regarding competition, labor practices, imitation and patent protection. Because of Nike’s marketing research, the company has decided to revamp its apparel division to be more fashion savvy. The papers are not supposed to be submitted for academic credit. Nike designs and manufacture a long range of products starting from sport shoes, jerseys, shorts, cleats for almost all the sports be it baseball, football, tennis, golf, basketball, ice-hockey etc. Top company news, earnings report, analysis and more. The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. Nike also faces fierce competition as Germany’s Adidas-Salomon prepares to buy Reebok International in a move to boost its U.S. position. 1. 1. We aim to help investors learn more about the companies in which they invest. The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. Since being founded in 1962, Nike has grown from a small fledgling shoe retailer into a world-wide corporate giant. The Swoosh. Nike company analysis; 0. Its main focus is to produce quality and … *     Lees, Nina. Internal – Strength. Quarterly revenue rose 8 percent to $3.9 billion, helped by an 11 percent gain in the U.S. athletic-footwear business and 8 percent growth in total U.S. sales, including apparel and other merchandise. Revenues for Converse were $555 million (+8%), mainly driven by double-digit growth in Asia and through digital globally, which was partially offset by declines in the U.S. During its first year, sales for Nike were $8000, but as of November 30th, annual sales for Nike were over 12 billion dollars. Nike Joyride joins Nike Air and Nike React as the latest proprietary innovation within the company's diverse array of cushioning platforms. Research project: Thecase of Tesco, Sainsbury’s and Morrison’s. With its extremely powerful brand and low costs, Nike has been able to net several billions of dollars on an annual basis. The major competitors of Nike are Reebok and Adidas, but any company that sells athletic and leisure footwear, apparel, or sports equipment could be considered a competitor as well. The news pushed its stock up $4.99, or 6.4 percent, to $83.45. Branch offices are located at New York city, Yarmouth Maine, Montreal Canada, Costa Mesa California and various locations all over the world. [pic] Growth Strategy Nike operates in several market segments. Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley, which designs, … The robust sales marked a turnaround from last quarter, when the world’s largest maker of athletic shoes reported its slowest revenue rise in nine quarters. 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